In our campaign for Animal Crossing Pocket Camp, we targeted 65 to 75-year-olds seeking relief from boredom and loneliness. We showcased the game as a soothing escape that fosters creativity and connection with loved ones. Positioned as an easy-to-learn, nostalgic experience, Pocket Camp offers activities like fishing and decorating, which provide mental stimulation and a sense of accomplishment. The campaign aimed to highlight how the game helps older players feel engaged and connected, improving mood and reducing stress.