For the Tsunami Books campaign, we focused on increasing foot traffic to this beloved independent bookstore in Eugene, Oregon. Our objective was to position Tsunami Books as a go-to spot for students seeking a non-school environment to study or hang out. To achieve this, we implemented strategic marketing tactics and community engagement efforts, highlighting the bookstore's unique atmosphere and its role as a local haven. Through targeted promotions, events, and collaborations with student organizations, we aimed to boost awareness and drive more students to discover and support this "hidden" gem of a bookstore.